A few years ago, a study out of Austria proved what many artists have long suspected: Wine can, in fact, get those creative juices flowing!

Researchers led by Dr. Mathias Benedek found that a small amount of wine may help with creativity-driven tasks and thought processes. “It might work well for someone who is sitting down to do writing or brainstorming ideas in a boardroom,” Benedek wrote of his conclusions in the journal Consciousness & Cognition.

Paint and sip kit.

It’s no wonder, then, that Harry & David came out with its Red Wine & Paint-By-Number Kit, which has become such a popular product, for artists and the artist adjacent alike!

The kits include two numbered canvases with a nature scene to paint, two trays of corresponding acrylic paints, multiple brushes, and a bottle of full-bodied Ross Lane red blend.

“This gift is a great example of a different — and creative — wine tasting experience,” says Harry & David wine coordinator Madison Long, who came up with the set. “Initially, I was trying to think of ideas and concepts that were different from what we currently had in our assortment or in the marketplace. A lot of wine gifts are built around food and wine, but there are so many different ways to experience wine that don’t require a set food pairing to enjoy.”

While paint and sip classes have become immensely popular over the past few years, the COVID-19 lockdowns put a temporary stop to indoor gatherings — so Long and the rest of the marketing team had to get creative when coming up with new gift ideas.

“I was thinking of a way to bring people together,” she says. “At the time of initial concept, interacting with our friends and loved ones was hard to do. This gift is a great way to bring people together, whether in person or through video chats.”

Even though many restrictions on indoor events have since been lifted, doing the kit virtually is still a great way to connect with out-of-town loved ones. “This was a big piece of our discussion when the gift concept was presented — creating a virtual paint and sip party with your friends and family when you are not able to be in person,” says Ellen Sorenson, merchandising manager, wine at Harry & David. Plus, painting and sipping in the comfort of your own home means you never have to worry about having sipped too much to drive home safely.

Harry & David wines

Sorenson also adds that the paint-by-number format takes off any pressure for those just looking to relax. While anyone should feel free to put their own spin on the work, it’s mostly just a fun and easy way to create a memorable piece. “You do not need to be an artist to create a piece of art,” Sorenson says. “This gift is great for just about everyone…of legal drinking age, of course!”


Write A Comment